Experience
Communications Manager
Agilyx - 2021 to 2023
Directed and managed the company’s visual identity, and digital marketing to increase awareness, understanding, and stakeholder engagement. I expanded the brand standards and guidelines under a refined creative direction with considerations for presentations, photography, video, signage, and more.
I was responsible for the strategy and management of multi-platform digital marketing campaigns, including paid and organic social media, internal and external email, and corporate websites. I envisioned and created content that increased awareness and engagement, resulting in 132% follower growth on primary channels and a 136% increase in cross-channel engagement rate. I used data analytics to inform digital strategy and communicated results monthly and annually with leadership for buy-in.
I managed and mentored a communication specialist and oversaw external agency partners by providing creative direction and project management. I supported the Senior Leadership Team by developing materials for key projects, including a private capital raise, and ongoing support for investor and sales presentations and project announcements. I promoted community by including employees in our social media and internal communications.
Graphic Designer
Down Right Merchandise - 2020
Designed merchandise and corresponding marketing materials for internationally touring musicians. Worked with artists and management to create designs that met their brand standards and represented the artists visually. Deliverables include print design, illustration, and social media content.
Social Media Content Creator (Freelance)
Palisades Music Group - 2019
Worked directly with the artist and management to establish a visual identity and social media content standards. Toured with the artist internationally creating social media content to promote the brand and connect with fans.
Social Media Content Creator (Freelance)
SJC Custom Drums - 2018 to 2019
Created social media content for traveling drum clinics, connecting famous drummers with young musicians. Worked closely with SJC, VANS, artists and management teams to make content promoting all of the brands involved. Work included animation, photography and videography.
Assistant Graphic Designer
Boston University College of Communication - 2015 to 2016
Marketing Assistant
Boston University Study Abroad - 2014 to 2015
EDUCATION
Bachelor of Fine Arts in Graphic Design
Minor in Business Administration
Boston University College of Fine Arts, 2017
CERTIFICATION
Certified Digital Marketing Professional
Digital Marketing Institute, 2021
SKILLS
Digital Marketing & Communications
Social Media Content Strategy & Management
Paid Social Media Campaigns
Data & Analytics Reporting
Branding
Web Design
Search Engine Optimizations
Creative Direction
Graphic Design
Videography
Motion Graphics
Photography
Email Marketing